Between September 11th until the 19th, the world-renowned Arena di Verona hosted the seventh edition of the “Festival della Bellezza” (“Festival of Beauty”).
Visual representations, artistic and philosophic thoughts animated the beautiful location, with a wide variety of guests exhibiting on stage: from artists like Gianni Morandi and Mogol to intellectuals like Massimo Recalcati and Vittorio Sgarbi.
MeQuadro Show Service, a production-service company based in Verona, provided the lighting and oversaw the technical set up. Emanuele Mazzi, owner of MeQuadro, said: “This edition has been a real challenge for the organizers, who allowed more than 35.000 spectators to take part to 10 days of concerts, performances and conferences, following the COVID-19 guidelines. The stage was set up in the middle of the Arena as to recall the Agora, sacred and moral centre in the ancient Greece in which gathered assemblies of free-born citizens. As you can imagine, it was necessary to design impactful lighting, both suited for the context and emphasizing the atmosphere, giving prominence to all the artists involved.
"As you can imagine, it was required an appropriate and impactful lighting, which was suitable for the context and emphasized the atmosphere of the characters who took part in the event", describes his project the Lighting Designer Andrea Coppini .
Most of the lighting fixtures we decided to use were PROLIGHTS, specifically PROLIGHTS Jade
, ArenaCob 4FC
, SunBlast 3000FC
and PixieWash XB
. Lacking a roof covering the stage, we wanted all the fixture to be IP rated, as to avoid installing covers against the rain.
PROLIGHTS products have proven to be perfect for this purpose. In addition to their output and the wide range of colours and effects, they're extremely easy to use and their IP rating gave us the chance to install the units without worrying about the weather. PROLIGHTS brand is absolutely a must-have, its products have proven to be versatile for any kind of event”.